LO3: Demonstrate the development of media products for use from Plan>draft>final

 

Plan and Draft for the Creation of Ktea Adverts

To ensure that the Ktea advertisements are created systematically, meeting the technical and aesthetic requirements of the client’s brief. Following this structured approach, we achieved high-quality, engaging adverts that effectively promote Ktea’s products and resonate with the target audience.

This plan outlines the steps taken to create three Ktea advertisements: a loyalty card ad, social media posts, and a promotional video showcasing the fresh preparation of bubble tea. The goal was to ensure that each advertisement met the technical and aesthetic requirements specified in the client's brief, effectively engaging the target audience.

Step-by-Step Plan

1. Concept Development

• Brainstorming Session: We conducted a brainstorming session to generate ideas for each advert. We focused on themes, messages, and visual styles that align with Ktea’s brand identity.
• Mood Board Creation: To visualize the concepts, we created mood boards for each advert. These included colour palettes, typography, imagery, and design elements.

2. Pre-Production

• Script and Storyboard (for video): We developed a script and storyboard for the promotional video, outlining each scene, including dialogue, camera angles, and transitions.

• Design Drafts: We created initial design drafts for the loyalty card ad and social media posts, including layout sketches, text placement, and visual elements.

• Approval: We presented the concepts and drafts to the client for feedback and approval.

3. Production

• Photography and Videography:

  • Scheduled Shoot: We arranged a photoshoot for the loyalty card ad and social media posts and a video shoot for the promotional video.
  • Setup: We set up the studio with appropriate lighting, backgrounds, and props, ensuring all equipment was ready and tested.
  • Shoot: We captured high-resolution images of the products and ingredients and filmed the step-by-step preparation of bubble tea, focusing on fresh ingredients and engaging visuals.

• Graphic Design:

  • Design Software: We created the ads using professional design software (e.g., Adobe Photoshop, Illustrator).
  • Finalize Designs: We refined the design drafts based on the photoshoot results, ensuring clarity, legibility, and visual appeal.
  • Add Branding: We consistently incorporated the Ktea logo and brand colours across all designs.

• Video Editing:

  • Editing Software: We edited the promotional video using video editing software (e.g., Adobe Premiere Pro, and Final Cut Pro).
  • Edit Footage: We edited the footage to create a cohesive and engaging narrative, adding text overlays, graphics, and animations as needed.
  • Audio: We included background music and voiceover, ensuring audio quality was high and well-balanced.

4. Post-Production

• Review and Revisions:

  • Internal Review: We reviewed the adverts internally to check for technical quality, adherence to the brief, and overall appeal.
  • Client Feedback: We presented the final versions to the client for feedback and made necessary revisions based on their input.

• Final Approval: We obtained final approval from the client on all adverts.

Drafts for Adverts

Loyalty Card Design

Front Side:

1. Logo and Background:

   • Use the Ktea logo from the provided images.
   • Set the background to match the marble effect from the uploaded files.

2. Stamp/Point Section:

   • Create 10 circles for stamps or points, with each circle representing a purchase.
   • Design the circles to incorporate fruit icons from the first uploaded image.

Back Side:

• Visual Appeal:

• To maintain visual interest, incorporate small, light fruit icons as a background pattern.

Social Media Post 

• Image: A high-resolution image of the fresh fruit teas and milk teas with fresh fruits
• Caption: “Savor the freshness of our strawberry fruit tea, which is made with real strawberries. #Ktea #StrawberryFruitTea #FreshIngredients”
• Branding: The KTea logo is visible on the cup and in the corner of the image.

Visual Elements

• Use a consistent colour palette that matches the Ktea branding: light beige, brown, and green.
• Incorporate fruit icons and bubble tea elements to create a cohesive and appealing look.
• Ensure all images have the Ktea logo watermark for brand recognition.

Set up of the studio 

Implementation

• Schedule the posts to be spread out over a month for consistent engagement.
• Use hashtags relevant to each post to increase visibility.
• Engage with followers by responding to comments and encouraging them to share their experiences.

Promotional Video Script and Storyboard

• Opening Scene: A close-up shot of fresh fruits and ingredients.
• Scene 2: The step-by-step preparation process of bubble tea, Brown milk tea and Mango Fruit Tea.
• Scene 3: Youngsters aged 15-18 enjoying the freshly made bubble tea.
• Closing Scene: Zooming to the front of the Ktea store and logo with a call to action.

Final products 

Loyalty Card

Social Media posts 

Promotional Video