LO2; Identifying Target Audience

The target audience for a bubble tea shop typically includes:

1. Young Adults and Teenagers (Ages 15-30): This group is often the most frequent consumer of bubble tea due to its trendy appeal and variety of flavours. They are drawn to the aesthetic and social media-friendly nature of bubble tea.
2. College and University Students: Located near educational institutions, bubble tea shops attract students who seek a quick, enjoyable drink between classes or during study sessions.
3. Asian Communities: Bubble tea originated in Taiwan and has a strong cultural connection with various Asian communities, making them a significant part of the customer base.
4. Health-Conscious Individuals: With the increasing variety of healthier options (e.g., less sugar, alternative milk, fresh fruit), bubble tea shops can attract those looking for a tasty yet healthier beverage alternative.
5. Families: Bubble tea shops offering kid-friendly flavors and comfortable seating areas can appeal to families looking for a place to enjoy a treat together.
6. Office Workers and Professionals: Convenient locations near workplaces attract professionals looking for a refreshing drink during breaks or after work.
7. Tourists and Visitors: Located in tourist hotspots, bubble tea shops can attract visitors looking to try local or popular beverages.
8. Social Media Influencers and Enthusiasts: The visually appealing nature of bubble tea makes it popular among influencers and those active on social media platforms, helping to drive trends and attract more customers.

Imaginary Entity 

Profile:

• Name: Emma Winters
• Age: 17
• Location: Sheffield

Background:

Emma is a 17-year-old high school junior who lives in a vibrant neighborhood in San Francisco. She comes from a close-knit family, with her parents and a younger brother, Jake, who is 14 years old. Emma is a diligent student, balancing her academic responsibilities with various extracurricular activities.

Personality Traits:

• Creative: Emma has a flair for creativity, expressed through her love for painting and digital art. She often participates in local art competitions and maintains an active online portfolio of her work.
• Outgoing: She enjoys socializing with friends and is often the life of the party. Emma is known for her friendly and approachable nature.
• Ambitious: Emma is driven and goal-oriented. She dreams of attending a top university and pursuing a career in graphic design or marketing.
• Curious: She loves exploring new hobbies and interests, from photography to coding. Emma is always eager to learn and try new things.

Hobbies and Interests:

• Art and Design: Emma spends much of her free time drawing, painting, and working on digital art projects. She also loves visiting art galleries and museums for inspiration.
• Bubble Tea Enthusiast: Emma is a huge fan of bubble tea and frequently visits different shops around the city with her friends to try new flavours.
• Social Media: She has a vibrant social media presence, sharing her artwork, daily life, and favourite bubble tea experiences with her followers.
• Music and Dance: Emma enjoys listening to various music and takes dance classes, particularly in contemporary and hip-hop styles.
• Volunteering: She is actively involved in community service, often volunteering at local shelters and participating in environmental clean-up drives.

Daily Routine:

• Morning: Emma starts her day early, going for a jog in the park before getting ready for school. She enjoys a healthy breakfast and spends some time sketching or checking social media before heading to classes.
• School: At school, Emma excels in her art and English classes. She participates in the school art club and the student council, where she helps organize events and fundraisers.
• Afternoon: After school, Emma often meets with friends at a local bubble tea shop or works on her art projects. She also attends dance practice twice a week.
• Evening: Emma spends her evenings doing homework, working on her digital art portfolio, and occasionally streaming her creative process online. She enjoys family dinners and often helps her brother with his homework.

Goals and Aspirations:

• Education: Emma aims to graduate high school with top grades and earn a scholarship to a prestigious university where she can major in graphic design or marketing.
• Career: She dreams of becoming a successful graphic designer or marketing professional, working for a major tech company or starting her own design studio.
• Personal Growth: Emma wants to continue exploring her creative talents and traveling the world to gain new experiences and inspiration for her art.

Social Media Presence:

• Instagram: @EmmaCreates - Showcases her art, daily life, and favourite bubble tea moments.
• TikTok: @EmmaDances - She shares dance routines, art process videos, and fun challenges with her followers.