LO2: Evidence of preparing methods of gaining feedback

I am planning a comprehensive feedback collection process for Ktea advertisements, Loyalty cards, Social media posts, and a promotional video.

1. Preparation Phase

Designing the Questionnaire

• I will create a detailed feedback questionnaire focused on specific aspects of the advertisements, such as visual appeal, engagement, clarity, realism, brand recognition, and overall impact.
• The questionnaire will include quantitative questions (rating scales) and qualitative questions (open-ended responses) to gather comprehensive feedback.

Selecting Participants

• I will identify a diverse group of participants representing our target audience, covering various age groups and genders, such as neighbours, friends, etc.
• I will reach participants through multiple channels, including email lists, social media platforms, in-store surveys, and online tools like Google Forms and SurveyMonkey.
• I will be handing out the questionnaire to various different age groups between 18-30, they include my friends and peers, family members and neighbours. 

Distribution of the Questionnaire

• I will distribute the questionnaire through various channels to ensure a broad reach.
• I will use online survey tools for digital distribution and set a clear deadline for responses to ensure the timely collection of feedback.
• it will be distributed by hand.

2. Collecting FeedbackEncouraging Participation

• I will offer incentives such as discounts, free products, and entry into a prize draw to encourage participation.
• I will communicate the importance of their feedback in helping us improve Ktea’s products and advertising strategies.

3. Documenting the Process

Recording the Distribution

• I will keep detailed records of where and how the questionnaire was distributed, including dates, channels, and the number of participants contacted.
• For documentation purposes, I will take screenshots of emails and social media posts used to distribute the survey.

Tracking Responses

• Using the analytics features of the survey tools, I will track response rates and demographic information.
• I will export the response data for further analysis.

4. Analyzing Feedback

Quantitative Analysis

• I will use statistical methods to analyze the rating scale responses.
• I will create charts and graphs to visualize the data, such as bar charts for visual appeal ratings.

Qualitative Analysis

• I will summarize open-ended responses to identify common themes and insights.
• I will highlight specific quotes that provide valuable feedback or suggestions.

5. Presenting Evidence

Feedback Report

• I will compile a comprehensive report that includes:
  • An introduction to the feedback collection process.
  • A summary of participant demographics.
  • Quantitative data analysis is presented in charts and graphs.
  • Qualitative data analysis highlighting key themes and quotes.
  • Key findings and actionable insights.

Visual Aids

• I will include visual aids such as screenshots of the survey distribution, charts, and graphs.
• Photos or scans of any physical survey forms collected will also be included.

Sample questionnaire

Advertisement Content

3. Which Ktea advertisement(s) are you providing feedback for? (Select all that apply)

1. General Fruit-Themed Ad
2. Strawberry Fruit Tea Ad
3. Promotional Video

4. How would you rate the visual appeal of the advertisement(s)?

1. Very Appealing
2. Appealing
3. Neutral
4. Unappealing
5. Very Unappealing

5. How engaging did you find the visual elements of the advertisement(s)?

1. Very Engaging
2. Engaging
3. Neutral
4. Unengaging
5. Very Unengaging

6. How clear and legible was the text in the advertisement(s)?

   1. Very Clear
   2. Clear
   3. Neutral
   4. Unclear
   5. Very Unclear

7. How well did the colours used in the advertisement(s) work together?

   1. Very Well
   2. Well
   3. Neutral
   4. Poorly
   5. Very Poorly

8. How effective were the advertisements in drawing your attention?

   1. Very Effective
   2. Effective
   3. Neutral
   4. Ineffective
   5. Very Ineffective

Product Representation

1. How realistic did you find the representation of the products in the advertisement(s)?
1. Very Realistic
2. Realistic
3. Neutral
4. Unrealistic
5. Very Unrealistic

2. Did the advertisements make the product look appealing to you?

1. Very Appealing
2. Appealing
3. Neutral
4. Unappealing
5. Very Unappealing

3. For the promotional video: How clearly did the video show the bubble tea preparation process?

1. Very Clearly
2. Clearly
3. Neutral
4. Unclear
5. Very Unclear
4. For the promotional video: How engaging was the depiction of youngsters enjoying the product?
1. Very Engaging
2. Engaging
3. Neutral
4. Unengaging
5. Very Unengaging