Unit 20: LO2: Roles and responsibilities of the group members

Roles and Responsibilities:

Ovie Walawalker: Creative Director and Project Manager

Promotional Video: Develop the overarching concept and storyline for the promotional video. Decide on the message, tone, and key points to highlight.
Instagram Posts: Plan the themes, visuals, and content for a series of Instagram posts that align with the promotional campaign.
Loyalty Card: Design the layout and overall aesthetic of the loyalty card, ensuring it aligns with the client's brand’s identity.

Schedule and lead brainstorming sessions with Ovie to finalize ideas.
Maintain clear communication with Ovie throughout the project to ensure all tasks progress smoothly.

Promotional Video: Write the script and create a storyboard that outlines the scenes and visual elements.
Instagram Posts: Draft captions and content ideas for Instagram posts, focusing on engaging and brand-aligned messages.

Review Ovie’s drafts and provide constructive feedback.
Ensure the final versions meet the brand’s standards and goals before publishing.

Promotional Video: Oversee the publishing of the promotional video on relevant platforms.
Instagram Posts: Schedule and post the Instagram content, including stories and highlights.
Loyalty Card: Coordinate the printing and distribution of the loyalty cards, as well as promoting them through social media channels.

Me: Content Creator and Designer

Promotional Video: Create visual assets, including graphics, animations, and any necessary illustrations. Assist with filming and editing the video, ensuring high-quality production.
Instagram Posts: Design engaging and visually appealing graphics and images for Instagram posts, stories, and highlights.
Loyalty Card: Design the loyalty card based on the layout and aesthetic guidelines provided. Ensure the card is visually appealing and easy to understand.

Promotional Video: Assist in the filming process, including setting up shots, managing equipment, and editing footage to create a cohesive and engaging final product.
Instagram Posts: Create high-quality photos and videos for Instagram posts. Edit and enhance images to maintain a consistent visual style.

Promotional Video: Implement the storyboard and script, bringing the vision to life through effective visual storytelling.
Instagram Posts: Execute the content plan by designing and posting content according to the schedule. Engage with followers by responding to comments and messages.
Loyalty Card: Finalize the design and prepare the loyalty card for printing. Ensure the digital version is ready for any online promotions.

Use design software (e.g., Adobe Photoshop, Illustrator, Premiere Pro) to create and edit visual content.
Ensure all content is optimized for various platforms, maintaining high quality across different devices.

Promotional Video: Track the performance of the video through analytics and gather feedback to improve future videos.
Instagram Posts: Monitor engagement metrics for Instagram posts and provide insights on what works best.
Loyalty Card: Collect user feedback on the loyalty card to refine and improve its design and functionality.

Collaboration and Workflow:

Discuss and finalize the concepts for the promotional video, Instagram posts, and loyalty card.
Set deadlines and milestones for each part of the project.

Hold regular meetings to review progress, share updates, and address any challenges.
Provide feedback on drafts and iterations of the content.

Conduct a comprehensive review of all materials before the launch.
Ensure everything is polished and aligned with the client's brand’s goals and standards.

Unit 20